Build • Connect • Activate
HYTON IS A FOUNDER-LED PLATFORM THAT BUILDS AND INVESTS IN BUSINESSES, CONNECTS STRATEGIC PARTNERS AND ACTIVATES COMMERCIAL OPPORTUNITIES ACROSS CONSUMER, HOSPITALITY AND SPORTS.
HYTON is a founder-led modern holding company housing a portfolio of companies at the intersection of brand, capital, and culture. Through investment, collaboration, and strategic advisory, HYTON builds and connects companies across consumer, hospitality, and sports, grounded in culture and experience.
Our mission is simple:
to merge brands with global events, build unique experiences, and invest in ambitious ventures.
Through investment, partnership, and execution, we leverage deep relationships and operator expertise to build, scale, and connect. HYTON amplifies commercial and cultural value for brands, teams, and platforms across consumer, hospitality, and sports creating an impact built to last.
Consumer
We invest in and work alongside ambitious consumer businesses from emerging ventures to established brands. Drawing on more than two decades of experience building and scaling companies across the UK, Europe and U.S. we bring capital, operational expertise and strategic relationships to help create long-term value.
Hospitality
Today's leading hospitality platforms do more than welcome guests—they create ecosystems. From destinations and clubs to restaurants and experiences, hospitality has become a powerful tool for building community, facilitating connection, and generating commercial opportunity. We focus on the spaces where culture, business, and experience naturally converge.
Sports
We invest in, build and advise sports ventures, teams and properties while creating strategic partnerships and commercial opportunities around major events. Drawing on operator experience and trusted relationships across consumer, hospitality and sports, we create long-term value that extends far beyond the venue.
OUR EXPERTISE
We build and invest in businesses, connect strategic partners and activate high-impact opportunities across consumer, hospitality and sports.
Misfits
Founding investor and director for the UK's leading plant-based protein bar.
Sunshine Coffee
Founding Investor of Miami's most joyful coffee concept, blending community, creativity and iconic iced coffee culture.
Fontainebleau
Strategic advisor to Fontainebleau Las Vegas and Miami Beach, supporting brand partnerships, hospitality strategy, and event activations around Formula 1 and other major events.
801 BRICKELL AVE.
Strategic partner to 801 Brickell, activating its hospitality and event spaces through VIP experiences, brand partnerships, and high-impact opportunities around Miami's major cultural and sporting moments.
The Concours Club
Strategic partner to The Concours Club to support year-round collaborations during the Club's fully activated calendar.
Built by Robert Jakobi.
HYTON was founded by Robert Jakobi, an entrepreneur, investor, and operator behind some of the most compelling companies in the UK and US. His approach is grounded in deep relationships, creative deal-making, and a deep understanding of brand and execution. HYTON reflects over two decades of founder-led experience.
