Build • Connect • Activate
Across consumer, hospitality, and sport.
HYTON is a founder-led modern holding company housing a portfolio of companies at the intersection of brand, capital, and culture. Through investment, collaboration, and strategic advisory, HYTON builds and connects companies across consumer, hospitality, and sports, grounded in culture and experience.
Our mission is simple:
to merge brands with global events, build unique experiences, and invest in ambitious ventures.
Through investment, partnership, and execution, we leverage deep relationships and operator expertise to build, scale, and connect. HYTON amplifies commercial and cultural value for brands, teams, and platforms across consumer, hospitality, and sports creating an impact built to last.
CULTURAL RELEVANCE IS NOT SOMETHING WE CHASE. IT IS SOMETHING WE UNDERSTAND AND HELP SHAPE.
OUR EXPERTISE
HYTON has activated a number of successful brand partnerships. From global sponsorships to talent advisory, each project is designed to unlock commercial value, elevate brand narrative and drive cultural impact. Every partnership reflects a deep understanding and distinct ability to bring the right people together.
HYTON produces premium events and cultural experiences that connect audiences, brands and talent. From curated hospitality at E1 and F1 races to panel discussions, product launches and immersive brand activations, every event and experience is designed to drive engagement and deliver long-term brand equity.
HYTON holds equity positions in a curated portfolio of high-growth companies across consumer, media and sport. These investments and shareholdings go beyond capital. They reflect conviction in the founders, long-term operating potential and a strong vision for each company. From early-stage support to active ownership, every business is rooted in alignment and partnership.
OUR EXPERTISE
CULTURAL RELEVANCE IS NOT SOMETHING WE CHASE. IT IS SOMETHING WE UNDERSTAND AND HELP SHAPE.
Consumer
HYTON has activated a number of successful brand partnerships. From global sponsorships to talent advisory, each project is designed to unlock commercial value, elevate brand narrative and drive cultural impact. Every partnership reflects a deep understanding and distinct ability to bring the right people together.
Hospitality
HYTON produces premium events and cultural experiences that connect audiences, brands and talent. From curated hospitality at E1 and F1 races to panel discussions, product launches and immersive brand activations, every event and experience is designed to drive engagement and deliver long-term brand equity.
Sports
HYTON holds equity positions in a curated portfolio of high-growth companies across consumer, media and sport. These investments and shareholdings go beyond capital. They reflect conviction in the founders, long-term operating potential and a strong vision for each company. From early-stage support to active ownership, every business is rooted in alignment and partnership.
Consumer
We partner with ambitious consumer brands building the next generation of category leaders.
Through investment, strategic guidance, and hands-on collaboration, we help founders navigate growth, unlock partnerships, and create lasting brand relevance. Our experience spans emerging ventures and established businesses operating at the intersection of consumer behavior, culture, and commerce.
Hospitality
Today's leading hospitality platforms do more than welcome guests—they create ecosystems.
From destinations and clubs to restaurants and experiences, hospitality has become a powerful tool for building community, facilitating connection, and generating commercial opportunity. We focus on the spaces where culture, business, and experience naturally converge.
Sports
We operate at the intersection of sports, hospitality, and culture, helping properties, teams, talent, and brands create value around major sporting moments. Our focus is on the commercial opportunities that emerge beyond the venue, where hospitality, strategic partnerships, and shared experiences transform attention into long-term value.
OUR EXPERTISE
CULTURAL RELEVANCE IS NOT SOMETHING WE CHASE. IT IS SOMETHING WE UNDERSTAND AND HELP SHAPE.
Misfits
Founding investor and director for the UK's leading plant-based protein bar.
Sunshine Coffee
Founding Investor of Miami's most joyful coffee concept, blending community, creativity and iconic iced coffee culture.
Fontainebleau Las Vegas & Miami Beach
Strategic advisor to one of Las Vegas’ most iconic resorts, driving high-impact partnerships and race activations around the Las Vegas F1 race.
801 BRICKELL AVE.
Strategic partner to 801 Brickell, activating its hospitality and event spaces through VIP experiences, brand partnerships, and high-impact opportunities around Miami's major cultural and sporting moments.
The Concours Club
HYTON has partnered with The Concours Club to support on year-round collaborations during the Club’s fully activated calendar
Built by Robert Jakobi.
HYTON was founded by Robert Jakobi, an entrepreneur, investor, and operator behind some of the most compelling companies in the UK and US. His approach is grounded in deep relationships, creative deal-making, and a deep understanding of brand and execution. HYTON reflects over two decades of founder-led experience.
Where ambition meets alignment. HYTON supports those building something meaningful with connectivity and operational expertise.
FROM CAPITAL TO BRAND PARTNERSHIPS – A HOME FOR VENTURES THAT RESONATE.
HYTON is a founder led modern holding company built to house a portfolio of ventures at the intersection of brand, capital, and culture. From consumer investments and brand partnerships to experiential IP and strategic advisory, HYTON builds and connects high-impact businesses across consumer, media, and sport.
A cross-section of standout brands, advisory projects and partnerships
Misfits
Founding investor and director for the UK's leading plant-based protein bar.
Sunshine Coffee
Founding Investor of Miami's most joyful coffee concept, blending community, creativity and iconic iced coffee culture.
Fontainebleau Las Vegas & Miami Beach
Strategic advisor to one of Las Vegas’ most iconic resorts, driving high-impact partnerships and race activations around the Las Vegas F1 race.
801 BRICKELL AVE.
Strategic partner to 801 Brickell, activating its hospitality and event spaces through VIP experiences, brand partnerships, and high-impact opportunities around Miami's major cultural and sporting moments.
The Concours Club
HYTON has partnered with The Concours Club to support on year-round collaborations during the Club’s fully activated calendar
HYTON OPERATES ACROSS THREE DISTINCT BUT INTERCONNECTED VERTICALS:
01
HYTON holds equity positions in a curated portfolio of high-growth, founder-led ventures across consumer, media and sport. These investments go beyond capital. They reflect conviction in the brand, long-term operating potential and vision of each business. From early-stage support to active ownership, every stake is rooted in alignment and partnership.
02
HYTON architects brand. partnerships that sit at the intersection of sports, culture, and commerce. From global sponsorships to talent brand partnerships and IP activations, each collaboration is designed to unlock commercial value, elevate brand narrative, and drive cultural impact. Every project reflects deep insight, strategic matchmaking, and a distinct ability to bring the right partners together
02
HYTON produces premium events and cultural experiences that connect brands, audiences and talent. From curated hospitality at E1 and F1 races to panel discussions, product launches and immersive brand activations, every experience is designed to drive engagement, and deliver long-term brand equity.
Built by Robert Jakobi.
HYTON is the brainchild of Robert Jakobi - an entrepreneur, investor, and operator behind some of the most forward-thinking ventures in the UK and U.S. His approach is grounded in deep relationships, creative deal-making, and an instinctive understanding of brand and execution. HYTON reflects over two decades of founder-led insight across investment, strategy, and cultural entrepreneurship.
TRUSTED BY BRANDS AND TALENT ACROSS CONSUMER, MEDIA AND SPORTS.
